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Federal Reserve staff research

Fed research complicates the vehicle-price and chip-supply picture

Two September 28 Federal Reserve staff notes find that vehicle import unit values can misstate tariff pass-through when the model mix changes, while the 2021–22 chip shortage cut U.S. light-vehicle production by more than 2 million units and pushed automakers toward higher-priced vehicles and deleted features.

2 min read · estimatedAI-generated analysis · Methodology
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Analysis

The import-price note shows why a lower average border value is not automatically evidence that manufacturers absorbed tariffs. Light vehicles account for about 7 percent of U.S. merchandise imports, and unit values from major suppliers fell 10 percent or more after the April 2025 vehicle tariffs. But model-level data show country-specific mix shifts: Japan moved moderately toward higher-priced models, while South Korea moved toward lower-priced models; South Korea’s electric share fell from 8.9 percent in 2024:Q4 to 0.8 percent in 2026:Q1. The chip-shortage note estimates that U.S. light-vehicle production fell 20 percent below 2020:Q4 levels by 2021:Q3 and accumulated a shortfall exceeding 2 million units in 2021–22. Automakers protected output by allocating chips toward higher-margin vehicles and deleting features; the authors estimate those deletions may have prevented another 100,000 to 200,000 lost vehicles. For lenders and merchants, both notes point to mix-adjusted affordability and collateral analysis rather than relying on aggregate price or production measures alone.

What remains uncertain

These are Federal Reserve staff research notes, not Board policy. MSRP-based measures do not equal border transaction prices, and the chip-exposure estimates rely on imperfect mappings between semiconductor content, equipment and production. The South Korean mix change also reflects regulatory and domestic-production shifts beyond tariffs.

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