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Company-sponsored consumer survey

Synchrony survey links AI-shopping willingness to security and control

Synchrony and Oxford Economics released a September 30 study of 2,000 U.S. consumers surveyed in May. Respondents cited data security (82%), transparency (77%) and fraud protection (67%) as factors that would increase their AI-shopping use.

1 min read · estimatedAI-generated analysis · Methodology
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Analysis

For purchases below $50, 47% would let AI suggest options for approval and 34% would let it act on preferences; 46% would not use AI for purchases of $5,000 or more. Analysis: approval thresholds, dispute handling and understandable permissions are practical design questions for agentic payments.

What remains uncertain

This is company-sponsored survey evidence about attitudes, with eight executive interviews; it is not measured adoption, proven fraud reduction or a September change in household behavior.

Sources

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