Lenders built software for a problem they knew
Rhett, Ben and Lloyd Roberts founded LoanPro in 2014 after finding that existing applications did not meet the needs of their own lending business. Its July 2021 financing announcement describes a Farmington, Utah company built around the daily work of managing loans, servicing borrowers and collecting payments. FTV Capital supplied a $100 million growth-equity investment to support product development and expansion. [1]
That origin matters because a loan does not end when the money is advanced. The lender still needs a reliable record of what is owed, what has been paid and what happens when the borrower’s circumstances change. LoanPro sells the software used to manage that relationship. The loans handled by the platform belong to its customers’ lending programs; their principal balances are not automatically assets owned or funded by LoanPro. [1][2]
The record underneath a credit product
LoanPro’s Modern Lending Core combines a real-time ledger, configurable fields, document management, reporting and role-based access. APIs allow other software to interact with the core, and a replicated read-only database gives clients a way to query their records. The company describes deployments that replace a legacy system as well as use alongside another system as a shadow core. [3]
The surrounding product suites cover origination, payments, servicing and collections. The core maintains the account record while these tools support the tasks around it: bringing an application into the system, taking payments, helping staff respond to a borrower and organizing collection or hardship workflows. The advertised product range spans installment loans, credit lines, cards, leases and other forms of financing. This is a software capability description, not a claim that every client offers every product. [2][3]
Analysis: the value of a lending core is partly its ability to apply the same product rules consistently across many accounts. Its flexibility can also make configuration consequential. A change to an interest calculation, repayment schedule or permission can affect many customers, so the business value depends on correct implementation and reliable records as well as feature breadth.
Best Egg provides a named operating example
LoanPro’s 2021 financing release included a comment from Alex Rhodes, then head of operations at Marlette Holdings, the parent of Best Egg, identifying the company’s use of LoanPro’s loan-management software. A separate public case-study summary says Best Egg used LoanPro to launch two programs in 60 days. Those sources establish a customer relationship and a reported project outcome. [1][4]
The short case-study page does not identify the two programs, define the start and end points of the 60-day period or publish a control group. It therefore supports the narrower statement about the vendor’s reported launch experience, rather than a promise that any lender can implement in the same time. The platform homepage also links to that case study while advertising efficiency improvements, but it supplies too little methodology to treat those percentages as a general economic benchmark. [2][4]
A customer relationship is also different from a funding relationship. Best Egg’s use of servicing software does not mean LoanPro is the creditor on Best Egg loans or bears their credit losses. The technology helps operate the program; the identity of the lender and the allocation of risk depend on the loan and the customer’s arrangements.
Scale, capital and missing financial detail
The company’s current homepage reports more than 600 customers, more than 25 million active loans and more than 2,000 credit programs launched. These are company-reported operating counts on an undated page reviewed October 5, 2026. They refer to different units: one lender can operate several programs, and one borrower may have more than one loan. They should not be added together or treated as unique borrower counts. [2]
The July 2021 announcement reported more than $15 billion of loans under management at that earlier date. That historical balance is not directly comparable with the current count of active loans, and neither figure is LoanPro revenue. The $100 million FTV investment likewise measures capital invested in the company, not annual software sales. [1]
The reviewed pages do not publish a consolidated revenue, profit or per-account pricing series. Analysis: a configurable software business can earn recurring value from an expanding customer base, but its margins also depend on implementation, support, hosting and product-development costs. A high count of accounts does not reveal the fee earned per account or the cost to support complex programs.
Automation changes the work, not the underlying obligations
LoanPro now describes its infrastructure as AI-ready and advertises automations and agentic tools. Its core page also lists role-based access and tracking of actions taken by staff, integrations and AI. These features describe the operating environment in which automated work can occur. They do not establish that every action is autonomous or that all client configurations produce correct outcomes. [3]
The homepage includes an anonymous claim of lower defaults for a leading personal lender, without enough detail about the borrower population, loan age, baseline or observation period to attribute a credit improvement to the software. It is not used here as evidence of better underwriting. The clearer story is that LoanPro makes the ongoing work of lending configurable and accessible through software, with Best Egg providing a documented example of adoption. [2]
Sources
- LoanPro: founders, platform and FTV investment; release dated July 7, 2021, posted July 16, 2021SourceBack to text: ↑1↑2↑3↑4
- LoanPro: products and company-reported platform scale; reviewed October 5, 2026SourceBack to text: ↑1↑2↑3↑4↑5
- LoanPro: Modern Lending Core features and deployment choices; reviewed October 5, 2026SourceBack to text: ↑1↑2↑3
- LoanPro: Best Egg program-launch case-study summary; undated page reviewed October 5, 2026SourceBack to text: ↑1↑2